I'm Matthew Knight.

I'm an independent strategist, mental health advocate and tinkerer.

you might be looking
for these projects of mine


I help businesses like LEGO, Alva, Klarna, P&G and Accenture figure out what to do next.


I founded this award winning project supporting the mental health of the self-employed in 2017. Since then, we’ve helped over 70,000 people.

Manual of Me

I designed and built this platform which helps people explore and communication how to work better together.

i'm currently working on

_ digital and proposition strategy for a non-profit
_ proposition and brand strategy for a HR technology startup
_ comms strategy for a adtech startup
_ experience strategy for a leading kids brand
_ running an exec leadership workshop
_ customer experience mapping for a fintech
_ designing a freelance talent network for an agency brand

i've previously been

_ head of strategy and innovation for carat uk
_ creative strategist at yarned
_ interim head of digital at D&AD
_ technical creative director at W+K London
_ interim head of technology at endemol digital
_ founder / head of technology at award winning agency de-construct
_ senior developer at deepend

I've recently written...

Other things to know.

i'm also a dad of two, coffee nerd, bad programmer, good listener, i can't keep houseplants alive, eat too much ice cream, and my favourite smell is basil.

Read my Manual of Me

Unoffice Hours

30 minutes to chat about anything you'd like.

Inspired by Dave Smyth's post, and feeling a the lack of serendipity, I've opened up my calendar to people who want to pop in and say hello.

No agenda, no structure, no aim - just wanting to connect.

Book 30 minutes
Part of the Unoffice Hours webring
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Let's have coffee.